Capitán SEO is able to carry out a comprehensive design project, from the conceptualization of the brands image to the design of interfaces and its graphic development.
Brand image, the visible face of a project
The study and development of the brands image is the first step to take when you are developing a new project or in the case you think that the logo that defines your business has become obsolete.
Based on a joint briefing with the client, who knows perfectly which is the brands business model and its objectives, and a sector to study: target audience, competence… We can create a brand image that identifies the philosophy of the project and make it so reconocible that no one will forget it.
We can complete the process by making the corporate identity manual and the necessary graphic applications, as well as elements for offline marketing campaigns on print media.
Web design. UX/UI/Frontend
It begins with a study of requirements and we search for the perfect equation between objectives (to present a service, sell a product, create a collaboration network or a tool) and resources (time, budget, equipment…).
This previous study serves to analyze the processes that will be necessary for the development of such project and thus not take false steps. It must be done side by side with the client. A good initial counseling meetings and, in many cases, during the process will guarantee the success of the project. The clients know better than anyone how their product is and who they want to offer it to. We put the necessary means to achieve this communication, providing our knowledge and experience.
Any user looks for a solution, an immediate response. Our application must lead to that way. This is the main pillar of any online project, it is what we call UX -user experience-.
The composition of the web map will help us to organize and categorize all the content of the site. Sorting it and grouping it will favor the access to the information.
When his general structure is proposed, we move on to elaborate mockups or wireframes that make up the content scheme of each of these pages and categories, we plan the functionality of each plugin to understand how the user will interact with the application.
The mockups serve as a skeleton to carry out the development of the graphic line that will mark the aesthetics of the portal, the UI -User Interface-. We design following the criteria of the corporate identity provided by the client or our own criteria if we have done the brand image study by ourselves. We sketch graphic resources for backgrounds, menus, buttons, etc. We study the chromatic range, the composition of the image, the typography, the iconography…